It took Picasso 50 years to learn to draw like a child – we just asked a 7 year old to help with the art direction instead…

Then we made a film of us actually creating the campaign’s images with Year Two schoolkids.

They produced some wonderful drawings, and we used them to develop everything from a website to magazine ads, brochures and posters.

The campaign was so popular that BlueScope decided to line the streets of Wollongong with banners featuring the students’ artwork.

Content film:

Print, Digital & OOH Campaign: